Job Description

Senior Category & Channel Manager

Schedule: 4 days in office, 1 day remote

Job Summary:

The Senior Category & Channel Manager for True Wireless Stereo (TWS) Headphones is responsible for driving sales growth and market share within national retailers and carriers. This role involves developing and executing category and channel strategies to enhance product visibility, optimize shelf space, and maximize revenue. The ideal candidate will have a deep understanding of consumer electronics, retail dynamics, and the ability to collaborate with cross-functional teams to achieve business objectives.

Key Responsibilities:

1. Category and Channel Strategy Development:

o Develop and implement category strategies from beginning to end of product lifecycle to increase sales and market share of TWS headphones in national retailers and carriers.

o Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for growth.

o Design and execute channel-specific strategies to optimize product distribution and penetration in retail and carrier channels.

2. Collaborate with Account teams to:

o Build and maintain strong relationships with key retail and carrier partners to ensure alignment with business goals.

o Negotiate agreements for shelf space allocation, promotional activities, and pricing strategies.

o Drive sales through effective merchandising strategies, including product placement, in-store displays, and digital marketing campaigns.

o Collaborate with retail teams to execute product launches, seasonal promotions, and field training.

3. Performance Optimization:

o Develop and lead the Quarterly Quality, Cost, and Delivery (QCD) plans for national retail accounts to ensure alignment with sales objectives and operational efficiency.

o Monitor category and channel performance metrics (e.g., sales, inventory turnover, and market share) and provide actionable insights to improve results.

o Identify underperforming SKUs and recommend strategies to optimize product mix and inventory levels.

4. Cross-Functional Collaboration:

o Work closely with marketing, product development, and supply chain teams to ensure alignment on product offerings, pricing, and promotional activities.

o Lead initiatives to enhance the customer experience and drive brand loyalty.

5. Market Intelligence:

o Conduct regular market analysis to track competitor activities, pricing strategies, and consumer preferences.

o Provide insights to inform strategic decisions and identify opportunities for differentiation.

6. Budget Management:

o Owns the Retail P&L for multiple accounts; develops plans that drive revenue and margin improvement for the business

o Oversee category and channel investment budgets effectively to maximize ROI on marketing and promotional investments.

o Track expenses and provide regular financial reports to senior leadership.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred.

• 7+ years of experience in retail management, category management, or consumer electronics.

• Proven track record of driving sales growth and market share in national retail and carrier channels.

• Exceptional negotiation and relationship-building skills, with a proven track record of collaborating effectively with internal accounts and key external retail partners.

• Experience in the consumer electronics and/or mobile sector, particularly with audio products.

Preferred Skills:

• Strong communication and presentation abilities, capable of influencing stakeholders at all organizational levels.

• Analytical mindset with proficiency in data analysis tools, with ability to visualize results and recommendations (e.g., Excel, PowerPoint, Tableau).

• Familiarity with retail analytics platforms (e.g., Circana, GAP Intelligence, etc.) is advantageous.

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